You chose 12: Responsible Consumption And Production
Here is your one action for today.
Starter Action Ideas
12.3
Cut global food waste in half
Launch a leftover meal-share or zero-waste lunch day
12.5
Substantially reduce waste generation
Start a recycling or upcycling challenge with local rewards
12.6
Encourage sustainability in organisations
Help an SME or school adopt greener purchasing policies
12.8
Educate people on sustainable lifestyles
Run a poster campaign, TikTok challenge, or classroom activity
SDG Stories, SDG Heroes
Meet Gideon Olanrewaju Turning Waste Into Awareness and Action
In Nigeria, Gideon Olanrewaju founded the Aid for Rural Education Access Initiative (AREAi) and launched the Mission Zero Plastic campaign in partnership with the Coca-Cola Foundation. Through this programme, young people are learning how to reduce plastic waste, recycle with purpose, and create local solutions to global environmental problems. Gideon’s work proves that education is not just about books it’s about behaviour, community, and change.
The way we consume defines the kind of future we build.
Inspired by Vanity Fair x One Young World, 2023
Your Turn: What Could This Look Like in Your Community?
What materials are wasted most in your school, workplace, or city?
Are there habits or systems that make it hard to reuse or recycle?
Could your team lead a shift toward smarter, fairer, cleaner practices?