Business Framework

"Sustainability is all about creating value for both your business and society.

View sustainability as the ultimate win-win situation, ensuring the longevity and success of your business."

- Steve Ashkin

Photo by Tim Douglas

Passion Led Us Here…

1. Foundation Layer: One Target, Clear Intention

Every small or medium-sized business selects one SDG target that directly connects to its real-world operations. This is not CSR. It’s not a brand statement. It’s a clear, focused decision to lead with integrity — using one target to guide five years of action, proof, and visibility.

We don’t require alignment with UN indicators or reporting frameworks. Instead, each SME shows measurable local impact — credible to customers, investors, and their own teams.

What This Means For You:

  • Choose a single SDG target that makes sense for your industry or community

  • Focus your ESG efforts on one area — clearly and publicly

  • Earn recognition through practical results, not compliance paperwork

2. Integration Layer: Business as the Delivery System

The target isn’t tacked on. It lives in how the business runs. For example:

  • A water target might change how you clean, package, or dispose of waste

  • A decent work target could reshape your hiring, pay structure, or training

This is about operational integrity. What you say matches what you do.

3. Culture Layer: Employee Engagement

This only works if staff understand it. Appoint a ‘target lead’ or build a small internal working group. Keep the work visible. Make space for input. Most good ideas won’t come from the top — they’ll come from the shop floor, the admin desk, the factory, the field.

4. ESG Law Layer: Practical Compliance, Real Advantage

Your target gives you leverage. It helps you stay ahead of regulation, avoid greenwashing, and position your business with credibility. This framework supports SMEs to:

  • Follow labour and wage legislation

  • Meet anti-discrimination and health standards

  • Source ethically, reduce waste, and manage ESG risks

It’s not a burden. It’s a strategic edge.

5. Credly Badge Layer: Target Accountability

You earn recognition by doing the work:

  • Target Selected — you've made a public commitment

  • Target Activated — you've launched specific actions

  • Target Verified — you've proven sustained impact

All badges are issued by Hudson Consultancy Online and hosted on Credly. They’re time-stamped, evidence-based, and recognised in ESG reporting and investor networks. These are not PR stickers — they’re proof.

6. Visibility Layer: Show Your Working

Customers want to know who they’re buying from. Build a Target Wall — physical or digital. Use packaging, receipts, web pages, or store signs to make the work public. Even a one-line sentence — “We’re working on SDG 8.5: Equal Pay” — starts the conversation.

7. Support Layer: SME Toolkits That Work

No consultants needed. You get:

  • Target Impact Snapshots with real examples

  • Feasibility Toolkit to pick a practical target

  • ESG Law Cheat Sheets with no legal fluff

  • KPI Tracker templates to stay accountable

  • Sector-specific Snapshots to compare actions across industries

This is structure without bureaucracy. It’s the infrastructure you need to move from claim to credibility.

Ready to lead with one target? Register your business at 169to1.com/sme and turn intention into verified ESG action.

When small businesses think with purpose, act with courage, and serve with care, they don’t just grow… they lead.

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