
Business Framework
"Sustainability is all about creating value for both your business and society.
View sustainability as the ultimate win-win situation, ensuring the longevity and success of your business."
- Steve Ashkin
Photo by Tim Douglas
Passion Led Us Here…
1. Foundation Layer: One Target, Clear Intention
Every small or medium-sized business selects one SDG target that directly connects to its real-world operations. This is not CSR. It’s not a brand statement. It’s a clear, focused decision to lead with integrity — using one target to guide five years of action, proof, and visibility.
We don’t require alignment with UN indicators or reporting frameworks. Instead, each SME shows measurable local impact — credible to customers, investors, and their own teams.
What This Means For You:
Choose a single SDG target that makes sense for your industry or community
Focus your ESG efforts on one area — clearly and publicly
Earn recognition through practical results, not compliance paperwork
2. Integration Layer: Business as the Delivery System
The target isn’t tacked on. It lives in how the business runs. For example:
A water target might change how you clean, package, or dispose of waste
A decent work target could reshape your hiring, pay structure, or training
This is about operational integrity. What you say matches what you do.
3. Culture Layer: Employee Engagement
This only works if staff understand it. Appoint a ‘target lead’ or build a small internal working group. Keep the work visible. Make space for input. Most good ideas won’t come from the top — they’ll come from the shop floor, the admin desk, the factory, the field.
4. ESG Law Layer: Practical Compliance, Real Advantage
Your target gives you leverage. It helps you stay ahead of regulation, avoid greenwashing, and position your business with credibility. This framework supports SMEs to:
Follow labour and wage legislation
Meet anti-discrimination and health standards
Source ethically, reduce waste, and manage ESG risks
It’s not a burden. It’s a strategic edge.
5. Credly Badge Layer: Target Accountability
You earn recognition by doing the work:
Target Selected — you've made a public commitment
Target Activated — you've launched specific actions
Target Verified — you've proven sustained impact
All badges are issued by Hudson Consultancy Online and hosted on Credly. They’re time-stamped, evidence-based, and recognised in ESG reporting and investor networks. These are not PR stickers — they’re proof.
6. Visibility Layer: Show Your Working
Customers want to know who they’re buying from. Build a Target Wall — physical or digital. Use packaging, receipts, web pages, or store signs to make the work public. Even a one-line sentence — “We’re working on SDG 8.5: Equal Pay” — starts the conversation.
7. Support Layer: SME Toolkits That Work
No consultants needed. You get:
Target Impact Snapshots with real examples
Feasibility Toolkit to pick a practical target
ESG Law Cheat Sheets with no legal fluff
KPI Tracker templates to stay accountable
Sector-specific Snapshots to compare actions across industries
This is structure without bureaucracy. It’s the infrastructure you need to move from claim to credibility.
Ready to lead with one target? Register your business at 169to1.com/sme and turn intention into verified ESG action.