169 to 1

“It starts with you.” - David Hudson

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What is the One Target Challenge?

There are 169 Targets comprised of the United Nation’s 17 Sustainable Development Goals. We’re asking each institution to take responsibility for one.

Not all of them. Not even a handful. Just one target, chosen carefully, acted on locally, and followed through for the next five years.

This isn’t a campaign. It’s not a brand. It’s a structure for action. A way for schools, colleges, universities, businesses (SMEs), NGO teams, and Youth programmes to stop waiting and start doing, in a way that fits what they can actually deliver.

It’s practical. It’s measurable. And it’s built to scale.

Unlock One Target

It only takes 0.01% to tip the balance. When the smallest fraction moves with purpose, the whole world begins to shift.