Youth Ambassadors Framework
"The youth of today are the leaders of tomorrow”
- Nelson Mandela
Photo By Vanessa Loring
No act of kindness or inspiration, no matter how small, is ever wasted
Personal Commitment: One Target, One Voice
If you’re aged 10 to 24, this starts with one choice:
Pick an SDG target that means something to you. Maybe it’s something you’ve lived through. Maybe it’s something you’ve seen. Either way, it matters to you, and you’re ready to act.
This isn’t homework. It’s your call.
We don’t use UN indicator systems. What matters is what you do; in your own world, and how you share it.
What This Means For You:
Choose one SDG target that connects to your life or community
Take real action, on your own or with others
Share your story and earn recognition that reflects the impact
Age Pathways: A Framework That Grows With You
There are four age groups; each with its own style of action:
10–11 Years – Start exploring.
Focus on fairness, rights, and stories. Ask questions. Notice what’s wrong, and who’s affected.
12–14 Years – Begin shaping change.
Run events, start projects, raise awareness. Move from noticing to doing.
15–19 Years – Step up and lead.
Design solutions. Mentor others. Speak up. Share what you’re doing, and why it matters.
20–24 Years – Make it count.
Build something lasting. Embed your target in a campaign, organisation, or policy space. Turn energy into legacy.
Action Layer: One Step That Counts
Start with one real thing.
It could be a short film, a survey, a podcast, a lesson, an interview, a campaign, or a school event. Log it. Reflect on it. Share it.
It doesn’t have to be big. But it does have to be honest.
ESG Law Layer: Learn How Power Works
This isn’t about memorising laws. It’s about understanding rights; and how systems can be challenged or changed.
Each age band explores ESG law in a way that makes sense:
10–14: Community rules, fairness, real-life stories
15–19: Hearings, debates, missing protections
20–24: Legal reform, accountability, systemic advocacy
Know the rules, and how to rewrite them.
Credly Badge Layer: Recognition That Means Something
Youth Ambassadors can earn up to three digital badges:
Target Selected – Your choice is shared
Target Activated – You’ve taken real action
Target Verified – You’ve sustained it over time
Badges are issued by Hudson Consultancy Online and hosted on Credly. If you're 13 or older, you can use them in your CV, application, portfolio, or public profile.
This isn’t just a reward. It’s a real record of what you did.
Visibility Layer: Your Voice, Your Way
You choose how your work is seen. That could be a blog post, a short video, a wall at school, a poster, a pin board, or a digital showcase.
What matters is that your action is out there; for others to see, learn from, and join in.
Support That Works With You
You’ll get tools that help you act, without taking away your voice.
Target selector tools to match your interests to action
Story + Action prompt cards
Project trackers and story templates
Age-specific ESG learning packs
Mentors, teachers, or youth workers can support, but you lead the way in your own time.
Why Now? Because Youth Action Shouldn’t Wait
Young people are already doing the work; speaking up, stepping in, showing up for others. But too often, it goes unnoticed or unsupported.
This programme gives structure and recognition to the action you’re already taking.
You pick the issue that matters to you
You do something real, on your terms
You earn recognition that’s ready to share with schools, universities, or employers
The SDGs are the global goals.
This is your way to show how you’re helping meet them, not someday, but now.
Ready to Step Up?
Choose your SDG target today at 169to1.com/youth
Turn your voice into action.
Turn your action into proof.
