No act of kindness or inspiration, no matter how small, is ever wasted

1. Foundation Layer: One Target, Personal Ownership

Every Youth Ambassador aged 10 to 24 selects one SDG target that feels personal — something they’ve experienced, witnessed, or care about deeply. This isn’t homework. It’s a statement of intent: This matters to me. I’m doing something about it.

This programme doesn’t measure outputs with UN indicators. Instead, young people show what local action looks like in their world — and earn recognition for it.

What This Means For You:

• Choose a target that speaks to your life or your community

• Do something about it — big or small, solo or with others

• Share the journey and earn digital recognition for the work

2. Pathways by Age: A Journey That Grows With You

The framework supports four age bands — each with the freedom and tools to lead:

• 10–11 Years – Guided exploration. Activities focus on fairness, rights, and storytelling. Students begin asking, “Why is this like that — and who’s affected?”

• 12–14 Years – Begin leading. Ambassadors co-create events, run peer projects, or launch awareness campaigns. They move from seeing to shaping.

• 15–19 Years – Advocate and act. Ambassadors document their work, mentor peers, and design real-world solutions. They challenge systems, not just symptoms.

• 20–24 Years – Lead with legacy. Ambassadors build strategies, scale projects, and embed their SDG focus into institutions or community platforms.

3. Action Layer: Simple Start, Real Progress

It starts with one real action — a film, a survey, a food drive, a lesson, an interview. That action is logged, shared, and reflected on. It doesn’t need to be perfect. It needs to be honest.

4. ESG Law Layer: Youth Know Their Rights

Youth Ambassadors are introduced to ESG law by age level:

• 10–14s explore fairness, community rules, and real-life examples

• 15–19s simulate hearings, review laws, and debate what’s missing

• 20–24s explore legal reform, rights enforcement, and structural advocacy

This isn’t about passing tests. It’s about knowing how power works — and how to question it.

5. Credly Badge Layer: Recognition That’s Earned

Every Youth Ambassador can earn up to three badges:

• Target Selected – Target chosen, logged, and shared

• Target Activated – Action completed and documented

• Target Verified – Sustained effort proven through real results

Badges are issued by Hudson Consultancy Online and hosted on Credly. Young people 13+ can add them to CVs, portfolios, job or university applications. These are not rewards for effort — they’re records of action.

6. Visibility Layer: Public Voice, Personal Story

Ambassadors choose how to tell their story: a blog, a video, a wall at school, a pin board, a showcase, or a post. Visibility builds pride — and brings others with them.

7. Support Layer: Tools That Respect Their Voice

Ambassadors have access to:

• Target Selector tools that match interest to action

• Story + Action prompt cards

• Progress trackers and story templates

• Age-specific ESG lesson packs

Teachers, mentors, or youth workers can guide — but the voice stays with the young person.

Ready to step up? Register your SDG target at 169to1.com/youth and start turning action into real-world proof.